By Steven Petroff, Toronto Financial Recruiter
Your personal brand matters now more than ever. Finance professionals need to pay attention to what their personal brand is and how it can impact their career.
Your personal brand extends beyond what is on your resume – it’s reflected in job interviews, through reference checks, interactions with people during the hiring process, how you act on social media, what you post on LinkedIn, and all interactions you have with people on a daily basis.
It affects your personal and professional relationships and your ability to beat out other candidates for jobs and promotions. A strong personal brand can get you more access and influence.
3 Tips for Finance Professionals to Build a Strong Personal Brand
When was the last time you thought about your personal brand? Do you know what it is? Here are three important questions to ask yourself about your personal brand:
What Is Your Focus?
What is your career focus? What is your ultimate career goal? Where do you see yourself in 5 or 10 years? Top finance professionals have a strong and focused career path. It’s important to understand your strengths and where you want to be in your career. This will help shape future decisions.
Having a focused path will also help you greatly when networking, interviewing for jobs and when deciding if you want to pursue a promotion.
Are You Being You?
Nobody wants to be around fake people. You need to be genuine and be yourself. This is the best way to build your personal brand. Don’t try to be something you’re not – people will see through it, and it could hurt you in your career. Being genuine makes it much easier to manage your personal brand – all you need to do is be yourself.
What Story Are You Telling?
Everyone has a story. What’s yours? We all hear about the importance of storytelling in business. Brands tell stories, companies tell stories, and so should you.
People love stories, and if you don’t have a good story to tell, people will lose interest in you. Focus on telling your brand story in how you shape your resume, what you post on your LinkedIn profile, through social media, and your actions.
Accounting and Finance Career Tips
Get more career tips and advice by reading these great blog posts from our accounting and finance recruiters:
3 Obvious Signs You Are in a Finance Career Rut
Top 5 Fintech Jobs of the Future
The 10 Highest Paying Jobs in Finance
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