There are many reasons people apply for a job with your company – one of the most important is your employer’s brand. Research finds that 69% of candidates and 71% of employers believe the strength of an employer brand to be a significant factor when candidates evaluate a job offer.
All recruitment agencies in Toronto will agree that your employer brand is one of the most important factors when hiring. Top candidates in your industry want to work for the top employers. And your reputation matters. If you have a poor brand reputation, people are not going to respond to your job ads.
Below, I am going to discuss what an employer brand is, why it is so important, and how you can get it right during the recruiting process to attract and hire the best people.
What Is An Employer Brand?
An employer brand is the reputation and perception of a company as a place to work in the eyes of current employees and potential job candidates. It encompasses the values, culture, work environment, career opportunities, diversity and inclusion, and overall employee experience that a company offers. A strong employer brand can make an organization more attractive to top talent, increase employee retention, and improve overall company performance.
Why Is Your Employer Brand So Important?
Your employer brand can significantly impact your ability to attract, recruit, hire, and retain
talent. A LinkedIn Talent Solutions Whitepaper finds a company’s employer brand is twice as likely to drive job consideration as its company brand
If you have a strong brand, talent will come to you. If your brand is poor or unknown, you’ll need to put more effort into recruiting talent. A strong employer brand is essential for many reasons:
- A competitive advantage in attracting and retaining talent.
- It is easier to attract talent – people give greater consideration to your company.
- It is easier to retain top talent, improving retention rates.
- It can boost your company’s reputation.
- Lower recruitment costs.
How To Nail Your Employer Brand During The Recruitment Process?
- Invest in your employer brand: If you want a strong brand, you need to invest in it.
- Define your brand: What is your employer brand? It’s essential to take the time to understand and develop your brand. Defining your culture, environment, values and strategic vision is important.
- Embed employer brand in all aspects of the recruitment process: Integrate employer brand messaging in all recruitment processes and materials. Make it a part of your communications with candidates, interviewers, and job ads.
- Live your brand: Bring your brand to life. It’s not just a statement on a piece of paper. Your organization needs to live and breathe it for it to be authentic.
More From Our Recruitment Agency On The Importance of Employer Branding
How to Ruin Your Employer Brand, and What to Do Instead
4 Ways to Generate Positive Employer Brand Reviews Online
3 Ways to Create a Better Employer Brand by Improving Your Candidate Experience
