Your personal brand matters. It becomes even more important as your career evolves and you take on more prominent positions – especially if you are in marketing or a related field. Modern marketing has a lot to do with what you can do with a company, but also who you are, and your personal brand’s reach.
We work with some seriously awesome clients. Unfortunately, every so often (despite our best advice), we see some of them lose out on stellar talent due all-too-common hiring blunders. As recruiters we hate to see great companies come this-close to a tremendous hire and miss out. Here are the 4 WORST hiring mistakes a company can make, from the least to most egregious.
To eliminate the pretenders from the contenders and hire a marketing professional that can be a long term solution, you need to ask the right questions during the interview
Hiring is not always about finding a full time or permanent solution for your organization, especially in fast-paced and ever-evolving industries like marketing. With technology, tactics and strategies evolving at a rapid pace, it’s important for companies to have flexibility, and this has an impact on their approach to hiring. Sometimes, it’s better to hire a consultant, contract worker, or freelancer for a marketing campaign rather than go the traditional route and hire a full time marketer.
Marketers are faced with more challenges than ever before. The rapid change of pace within the industry has made it difficult for marketers to keep up, let alone succeed. So, what are the biggest challenges faced by marketers today? The following discusses 3 big hurdles for marketers to overcome.
There is no room for complacency in marketing. The industry continues to change and evolve at a rapid pace, and marketing professionals need to stay on top of their game and develop new skills if they want to grow their career.
Incentive programs set goals and performance standards, make you an attractive company to work for, and help shape a strong organizational culture. The key is to offer the right incentives. Sure, free lunches, company swag, and tickets to events are great, but the key is to use incentives that have a long term impact.
For User Experience Designers, your portfolio is your number one tool for showing potential employers the work you’ve accomplished and the skills you bring to the table.
On the flipside, if done incorrectly, your portfolio can also be you what turns an employer the other way.
As a recruiter in this space, there’s nothing more unfortunate than meeting a strong UX designer who’s portfolio doesn’t effectively showcase their capabilities. To make sure this isn’t you, here are some high-level tips to help you develop an effective UX portfolio:
Perhaps you’re late to the interview, you haven’t had a chance to review the candidate’s resume, or you call him “Dan” instead of “Derek”. This is a senior level position, Derek is a seasoned professional and you can tell he’s annoyed.
The best thing you can do is apologize and be upfront. Say something along the lines of, “Please excuse my tardiness, you’ve caught me on a bad day. Would you like to reschedule or are you okay to continue?”
